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Asian Marketing Forum 2018

  Appointed Emcee & Plenary Moderator
Mark Laudi, CEO Hong Bao Media
8:30am – 9:00am Breakfast
9:00am – 9:20am Opening Performances – Marching in of 16 flags by ITE Students – National Anthem – Pledge of AMF
Declaration of Official Opening of AMF 2018 by Dato’Seri Dr. Derek Goh
Alongside with Roger Wang, Gwen Albarracin & Hermawan Kartajaya
9:20am – 9:30am Welcome Address by Marketing Institute of Singapore (MIS)
Roger Wang, President of MIS
9:30am – 9:35am Welcome Remark
Oliver Chong, Executive Director, Communications & Marketing Capability of Singapore Tourism Board
9:35am – 9:45am Opening Remark by Asia Marketing Federation (AMF)
Gwen Albarracin, President of AMF
9:45am – 9:55am Presentation of awards for special guests – Conferment Chairman of Senate ceremony
9:55am – 10:35am Entrepreneurial Marketing Compass & Entrepreneurial Marketing Canvass
– Hermawan Kartajaya, Co-founder, Asia Marketing Federation Founder & Chairman, Markplus, Inc.
How to navigate your business in the ‘unpredictables’ era, in cultivating the soul of a strategic leader to survive and improve competitiveness. How decisions and policy will influence the Organizational Direction? Applying the “Compass” to assist in detecting major issues within the organization and using the “Canvas” to formulate a winning marketing strategy.
10:35am-11:10am Interactive Dialogue
– Teo Ser Luck, Singapore Member of Parliament, Former Minister of State in the Cabinet & Mayor
11:10am-12:10pm The Spirit of Entrepreneurship and Marketing: Unique Challenges and Opportunities in Asia
– Tan Sri Rafidah Aziz, Former Malaysia Cabinet Minister, Former Minister of International Trade and Industry
12:10pm-1:10pm Networking Lunch & Commencement of Marketplace
1:10pm – 1:50pm The Digital Transformation Imperative
– Dr. Donald Patrick Lim, Country CEO, Dentsu Aegis Network Philippines
As technology moves faster than ever before and consumer habits evolve at an unpredictable pace, challenge on organization to remain relevant has becoming more paramount in this digital age (example to retain talent, create new innovative products, increasing revenue while managing a lean organisation with promising returns). This presentation looks at how digital has changed the way we do business and our everyday lives, to think critically and creatively in preparing us for this digital revolution.
1:50pm – 2:25pm Marketpreneurship in a RUDE Environment
– Dr. Hooi Den Huan, Associate Professor in Marketing and International Business, Nanyang Business School, Nanyang Technological University
All organisations, public or private, profit or non-profit in nature, require marketpreneurship, not just to cope with the challenges but to successfully leverage on the opportunities presented by a rapidly changing, uncertain, dynamic and engaging environment.
2:25pm – 2:50pm Plenary Session 1 (By Roger Wang)
Sharing from Asian Marketing Leaders & Representatives of AMF
2:50pm – 3:15pm Plenary Session 2 (By Mark Laudi)
Sharing from Asian Marketing Leaders & Representatives of AMF
3:15pm – 3:30pm Afternoon Coffee Break
3:30pm – 4:30pm Asian’s Top Outstanding YWN (Youth, Women & Netizen) Marketer of the Year Awards
4:30pm – 4:45pm World Marketing Summit & 10 Future Trends in 21st Century Marketing
– Dr. Fahim Kibria, CMO at Kotler Impact Inc. and Executive Director of the World Marketing Summit Group
4:45pm – 4:50pm Closing Remark & End of Conference
7pm – 11pm Gala Dinner – by Invitation Pass only