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Programme

Asian Marketing Forum 2018

Morning Session
Opening Performance
Welcome Address by Marketing Institute of Singapore
– ROGER WANG, President of MIS

Welcome address by MIS
Opening Remark by Asia Marketing Federation
– GWEN ALBARRACIN, President of AMF

Opening Remark by AMF
Official Opening Declaration of Asian Marketing Forum 2018
Interactive Dialog
– TEO SER LUCK, Entrepreneur & Member of Parliament
Coffee Break
Entrepreneurial Marketing Compass & Entrepreneurial Marketing Canvass
– HERMAWAN KARTAJAYA, Co-founder, Asia Marketing Federation Founder & Chairman, Markplus, Inc.
How to navigate your business in the ‘unpredictables’ era, in cultivating the soul of a strategic leader to survive and improve competitiveness. How decisions and policy will influence the Organizational Direction? Applying the “Compass” to assist in detecting major issues within the organization and using the “Canvas” to formulate a winning marketing strategy.
The Spirit of Entrepreneurship and Marketing: Unique Challenges and Opportunities in Asia
– TAN SRI RAFIDAH AZIZ, Former Malaysia Cabinet Minister and current Chairman of AirAsia X
Lunch
Luncheon and networking session
Afternoon Session
World Marketing Summit
– Dr. FAHIM R. KIBRIA, CMO at Kotler Impact Inc. and Executive Director of the World Marketing Summit Group
Asian’s Top Outstanding YWN (Youth, Women & Netizen) Marketer of the Year Awards
Plenary Session 1
Sharing from Asian Marketing Leaders & Representatives of AMF
Coffee Break
Plenary Session 2
Sharing from Asian Marketing Leaders & Representatives of AMF
The Digital Transformation Imperative
– Dr. DONALD PATRICK LIM, Country CEO, Dentsu Aegis Network Philippines
As technology moves faster than ever before and consumer habits evolve at an unpredictable pace, challenge on organization to remain relevant has becoming more paramount in this digital age (example to retain talent, create new innovative products, increasing revenue while managing a lean organisation with promising returns). This presentation looks at how digital has changed the way we do business and our everyday lives, to think critically and creatively in preparing us for this digital revolution.
Marketpreneurship in a RUDE Environment
– Professor HOOI DEN HUAN, Associate Professor in Marketing and International Business, Nanyang Business School, Nanyang Technological University
All organisations, public or private, profit or non-profit in nature, require marketpreneurship, not just to cope with the challenges but to successfully leverage on the opportunities presented by a rapidly changing, uncertain, dynamic and engaging environment.
Closing Remark
End of Conference