HermawanKartajaya is the co-founder of Asia Marketing Federation, President of Indonesia Council for Small Business (ICSB), President of ACSB (Asia Council for Small Business), and President of Indonesia Council for Small Business. In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of “50 Gurus Who Have Shaped the Future of Marketing” that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin.
He is a unique combination of a thinker of strategic business concepts, particularly in marketing, and a practitioner. He has written five international books with Philip Kotler – the father of modern marketing. His latest book, Marketing 3.0 is translated into 25 languages and Marketing 4.0 is already translated into 21 languages. His marketing concepts can also be found in Global Marketing Management and Principles of Global Marketing textbooks by Warren Keegan – the world’s renown expert of global marketing. To help companies in Southeast Asia grow, he founded MarkPlus, Inc. – Southeast Asia’s leading professional services firm in the area of marketing consulting, research, and training – in 1990.
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